Uncovering the Sport’s Rapid Rise Across the United States

Padel is booming in America — and now, we have the report to prove it.

The USA Padel Report, a groundbreaking new publication from the S.I. Newhouse School of Public Communications Sports Media Center at Syracuse University, in collaboration with Padel 22, offers the most in-depth look yet at the explosive growth of padel in the United States.

Titled “Celebrities, Community, Content, and Competition: Padel’s Meteoric Rise in U.S. Popularity,” the report identifies the four key cultural drivers behind the sport’s transformation from a niche pastime to a nationwide movement.

From A-list endorsements to viral social content, from community-led clubs to elite competition, this report captures the moment padel entered the American mainstream — and what lies ahead.

What's inside

• The role of celebrity and influencer culture in accelerating awareness
• How community-focused growth models are shaping local club development
• The power of digital storytelling and content creation in engaging new audiences
• The emergence of competitive structures driving legitimacy and performance pathways

Whether you're a brand, investor, operator, or simply padel-curious, the USA Padel Report offers essential insights into the sport’s trajectory, with some of the leading names in the U.S. padel industry explaining why now is the time to get involved.