Playtomic – Elevating Brand Presence Across Major U.S. Business Media
This month, we secured prominent U.S. media mentions for Playtomic, underscoring padel’s accelerating growth in North America and Playtomic’s role in powering that expansion.
The San Diego Business Journal featured Playtomic in a deep-dive article on padel’s arrival in Southern California, highlighting Playtomic’s role in connecting players, clubs, and communities through technology.
In parallel, Fortune spotlighted Playtomic in its coverage of Padel's upscale boom in the U.S., positioning the platform as a central player enabling the sport’s rapid adoption and club development nationwide. With 15.66 million unique visitors, Playtomic’s message through this article reached a wide and engaged audience, boosting global visibility.
Playtomic x Heineken 0.0 – Showcasing a Global Partnership
One of Playtomic’s biggest moments this month was the announcement of its global partnership with Heineken 0.0, strengthening the connection between sport, lifestyle, and community engagement.
We amplified the partnership announcement across top-tier media, securing coverage in outlets including SportBusiness and Sports Business Journal (SBJ). The campaign generated more than 100 pieces of online content, with SBJ standing out as a flagship placement — the publication reaches an audience of approximately 1.39 million each month. Delivering this level of Tier 1 visibility reinforces our commitment to elevating client announcements and ensuring their stories reach broad, influential audiences.
NPL – Highlighting Leadership in the U.S. Padel Landscape
The National Padel League (NPL) continued to strengthen its national footprint this November, with two key visibility wins:
- A mention in the San Diego Business Journal’s feature on the U.S. padel boom, highlighting the league’s role in shaping the competitive padel ecosystem.
- A feature on the Sports Management Podcast, where CEO Luis Fernando Ramirez discussed the league’s business strategy, expansion goals, and leadership in professionalising the sport.
Securing appearances on industry-leading podcasts elevates our clients’ visibility among sports executives, operators, and engaged fans.
Pura Padel – Redefining Urban Padel With a Landmark LA Rooftop Club
This month, we secured Pura Padel a standout feature in Primetime Padel — visibility we helped drive through strategic storytelling and proactive media outreach. The article, “The Rooftop Revolution: Pura Padel’s Blueprint for a Blended LA Vibe,” spotlighted how the brand broke through the challenges of the Los Angeles real-estate market to launch a flagship rooftop club atop a major shopping mall. The piece highlighted Pura Padel’s uniquely Californian blend of premium courts, lifestyle amenities, and community-driven design — a narrative we shaped to position the brand as a destination rather than just a club. This feature reinforces Pura Padel’s standing as an innovative operator redefining the U.S. padel experience.
Ruley – Showcasing Innovation Through Expert-Led Conversations
We brought continued visibility for Ruley in November, as Founder Cassandra appeared on the Racquets Biz Podcast to discuss the role of AI in driving retention, operational intelligence, and player experience across racquet sports.
The episode has already reached more than 11,100 listeners, reinforcing Ruley’s position as an essential tech partner for future-ready racquet clubs.
Pure Padel – Strengthening Regional Presence and Founder Storytelling
We continued to support Pure Padel’s rapid UK expansion this month, with two impactful PR moments:
- Securing coverage in Made In Nottingham around the opening of the city’s first indoor Pure Padel club, showcasing the brand’s design-led, community-first facilities.
- We continued to raise the profile of Founder Sammy Arora with a feature in About Time Magazine, spotlighting his entrepreneurial journey and the strategic vision behind Pure Padel’s growth. About Time reaches approximately 11,450 unique visitors each month, providing valuable visibility for both Sammy and the brand.
Hexagon Cup – Taking the Stage at the UK Padel Convention
To close the month, we supported Astrid, Managing Director of the Hexagon Cup, in securing a seat on the “From Pro to Amateur” panel at the UK Padel Convention — one of the industry’s most important gatherings for leaders shaping the sport’s future.
The panel explored pathways to participation and the sport’s global trajectory, reinforcing Hexagon Cup’s influence across both elite and grassroots levels. You can see highlights from the Convention on their Instagram.
Looking Ahead
November demonstrated the power of strategy, high-level visibility, and meaningful partnerships across our diverse client landscape. With global collaborations, new club openings, and influential media moments, our clients continue to lead, and we’re proud to drive the communications behind their success.
With major campaigns, investments, and launches ahead, December promises even more exciting progress.
For partnership or media enquiries, reach out to katie@padel22.com.
