No Strings – Gamifying Padel for the Next Generation
This month, we helped No Strings capture major media attention for its revolutionary approach to gamified padel. Our strategic storytelling secured a feature in Sports Business Journal, and Reuters spotlighting how the brand is reimagining padel participation for the next generation.
By positioning No Strings as a category innovator, we’re helping the brand reach new audiences and spark conversations about the future of player engagement.
The story reached over 55,000 readers, driving an increase in social engagement and brand awareness.
Pure Padel – Scaling with Vision and Purpose
We’ve continued to support Pure Padel as it cements its position as the UK’s fastest-growing operator. This month, our media outreach led to a high-impact feature in Insider Media, highlighting the founder’s incredible journey from discovering padel with Jürgen Klopp to building one of the UK’s leading padel networks, with a target of 30 clubs by age 30.
Our strategic input helped shape and secure the narrative, positioning Pure Padel as a bold, credible brand with a clear growth vision. Insider Media receives over 329.3k monthly visitors, securing visibility for Pure Padel beyond the Padel industry.
Ruley – Recognition on the Global Stage
Our ongoing PR and positioning strategy for Ruley continued to deliver results this month, securing coverage in CityBiz as the company was named a finalist in the 2025 SFIA “Players Impact” Start-up Challenge.
This milestone reinforces Ruley’s growing influence in the AI and sports tech space, a story we’ve consistently driven through strategic media partnerships, thought leadership placements, and high-level exposure opportunities.
Pura Padel – Sharing Expertise with the Global Community
This month, we secured Pura Padel a high-profile feature on the Biz Padel Podcast, giving the brand a global platform to share its growth story, operational insights, and future ambitions.
Our focus was to position Pura Padel as both a success story and a source of expertise within the global padel business community. The Podcast has 8,000 subscribers, and has already received over 5,000 views.
Playtomic – Driving Thought Leadership Through Media
We continued to elevate Playtomic’s leadership profile this month, securing CEO Pablo Carro’s guest appearance on the Sports Business Conversations Podcast. The discussion explored the sport’s explosive growth and Playtomic’s role in connecting millions of players globally through its app and partnerships.
By amplifying Playtomic’s voice on influential platforms, we’re helping shape the global conversation around the future of racket sports, and placing Playtomic at the forefront of this movement.
Listen on Sports Business Conversations Podcast →
In addition, we led a full-scale communications campaign to launch Playtomic’s groundbreaking Crowdcube raise, inviting its 4.7+ million–strong global community to become investors and co-owners. Our team delivered the complete rollout, developing core messaging, crafting the press release, coordinating the official news announcement, and driving targeted media pitching across sport, tech, and business outlets. This ensured the campaign landed with maximum visibility and credibility from day one. Our messaging also highlighted the campaign not just as a fundraising initiative, but as a unique opportunity for the community to participate in the growth of a global racket-sports ecosystem.
Looking Ahead
October has showcased what’s possible when insight, creativity, and strategy align. From game-changing technologies and ambitious growth plans to global media moments, our clients continue to lead the way, and we’re proud to be the team driving their success.
With major announcements, partnerships, and events on the horizon, we’re looking forward to closing out 2025 with even greater impact.
To learn more, or to discover how we can help your brand grow within the world of padel, reach out to katie@padel22.com.
