September Highlights: Driving Padel’s Growth Through Media, Investment & Innovation
September was a great month for our clients as momentum around padel continued to accelerate. From major media features and strategic partnerships to groundbreaking innovation and investment, Padel 22 has been at the forefront of driving visibility, growth, and credibility for the sport and its key stakeholders. Below is a snapshot of what we’ve helped our clients achieve and the wider industry trends shaping padel’s rise across the U.S., UK and beyond.
A Rapidly Expanding Market
According to a recent Misitrano Consulting report, the U.S. padel market is growing at a remarkable 51% annually, positioning the country as one of the sport’s fastest-emerging frontiers. The findings — shared via Citybiz — highlight a surge in new facilities, grassroots participation, and corporate investment as more Americans discover the sport’s unique blend of accessibility and excitement.
Padel Reaches the Small Screen
Padel’s growing appeal is also being reflected in entertainment and media. The upcoming Padel Planet VOD series, featured in SportsNation UK, is set to bring the sport to a global audience, combining storytelling, competition, and behind-the-scenes access to the personalities driving the boom. The show’s launch marks another key milestone in the sport’s journey toward mainstream visibility.
Investment and Innovation: The Business of Padel
The business side of padel is equally dynamic. Playtomic, the world’s largest racket sports app, continues to strengthen its presence, recently renewing its partnership with Premier Padel, according to Sportico. Playtomic was also featured in The Bandeja, reflecting its deep integration within the international padel ecosystem.
In parallel, Padel 100 has been making headlines after completing a €5 million fundraise, as reported by Sportico. The brand’s expansion across Europe and North America signals growing confidence in the commercial viability of padel ventures at scale. In The Bandeja’s Autumn 2025 issue, Padel 100 was highlighted alongside Ireland’s rapidly expanding padel scene, underscoring the brand’s role in supporting the sport’s growth and visibility across emerging markets.
Meanwhile, Forbes profiled Epic, a U.S. start-up hoping to “win big” in the American padel market — another indication that venture capital and tech innovators are waking up to the sport’s potential.
Grassroots Growth and National Leagues
At the participation level, the newly launched National Padel League aims to unite American clubs under a structured competition model. The Sportico feature on the League’s debut highlights its role in cultivating a national community and fostering amateur talent, echoing the early stages of padel’s development in Europe.
Technology on Court: The Rise of Ruley
Innovation is extending beyond gameplay. Citybiz recently spotlighted Cassandra Toroian, Co-Founder and CEO of Ruley, an AI-powered e-refereeing system. Ruley’s technology represents the next step in digitalizing padel, offering real-time officiating tools that could revolutionize tournament management and match integrity.
A Transatlantic Showcase: The Anglo-American Padel Cup
Rounding off a remarkable year for the sport, the Anglo-American Padel Cup is set to make its debut in London — a transatlantic team competition pitting players from the USA against Great Britain. As featured in The North East Londoner, the event will celebrate the sport’s shared passion and rising profile on both sides of the Atlantic, symbolizing the global momentum behind padel’s growth story.
Looking Ahead
From fresh investment and technology to global media visibility, the indicators are clear: padel’s global ascent is no longer hypothetical, it’s happening. The challenge now lies in channeling this enthusiasm into sustainable infrastructure, professional pathways, and cohesive governance that ensure the sport’s long-term success. To learn more, or to discuss how we can support your business, reach out to katie@padel22.com.
