September Highlights – Driving Client Growth, Innovation & Global Visibility
September has been another landmark month for our clients, with major media coverage, investment wins, and grassroots growth making headlines across the world of padel. Here’s a round-up of some of the standout moments:
U.S. Padel Market – Turning Insights into Action
We supported the launch of ‘The State of Padel in the US Report’, a 60+ page analysis of the sport’s expansion compiled by Patricio Misitrano, founder and CEO of Misitrano Consulting. The report revealed that the U.S. padel market is expanding at an impressive 51% annually, drawing significant attention across the industry. We secured over 11,000 views, and cemented the report's place as the leading source of information for US padel.
The report resonated both within and beyond the padel community, earning coverage in ‘The Padel Paper’ and ‘Citybiz’, and further elevating awareness of the sport’s rapid rise. We’ve since leveraged the insights provided within the report to help clients expand facilities, engage communities, and attract corporate partnerships.
Padel Planet – Global Media Spotlight
The world’s fastest-growing sport is set to make its mainstream television debut in 2026. With the working title Padel Planet, we helped announce the launch of the first-ever global TV series dedicated to padel, premiering on a leading international VOD platform.
Produced in English and translated into multiple languages, the series will introduce padel to a truly global audience, driving unprecedented growth and awareness around the sport.
Our announcement this month reached an audience of over 10,000 through the press release alone. The news gained strong traction on social media and secured high-profile coverage across major outlets, including:
- Broadcast, highlighting the series as a breakthrough for padel on international screens.
- CityBiz, showcasing how the project elevates the sport’s global visibility.
Playtomic - Amplifying Global Presence with Premier Padel Partnership Renewal
This month, we helped Playtomic, the world-leading racket sports booking app, achieve a key commercial milestone by announcing the renewal of its partnership with Premier Padel.
The announcement garnered coverage in top sports outlets, including Sportico, and our strategic guidance ensured the partnership was positioned to maximise international impact, further cementing Playtomic’s reputation as a leading force in the global padel ecosystem. The release received over 267k views.
To further enhance visibility, we secured coverage for CEO Pablo Carro in The Bandeja, a magazine with over 9M monthly views, positioning Playtomic as a key player in emerging markets and reinforcing its global credibility within the sport.
Padel 100 - €5 Million Fundraise launched to Fuel Nationwide Expansion Across Ireland
Padel 100, Ireland’s fastest-growing padel operator, successfully launched a €5 million fundraise this month under the Employment Investment Incentive Scheme (EIIS). The funding will support an ambitious rollout, with 300 courts planned nationwide by December 2027.
For this project, we provided strategic guidance throughout the process, connecting them with the right people, and ensuring their story reached key markets to attract long-term partnerships. The coverage received north of 263.72k views, with standouts including Sportico and Ireland Live.
National Padel League – Launch of USA National Team League
The National Padel League (NPL) tasked us with the launch of the USA National Team League, the country’s first structured amateur padel team league with nationwide reach, with the primary goal of securing signups. We rolled out the announcement across the US, and targeted key strategic states to maximise impact. The release received over 417k views, leading to a significant rise in sign-ups for the Leagues, the most important of our KPIs.
Ruley – Leading the Way in Padel Tech
Ruley, the AI-powered e-refereeing system, continues to gain recognition with our support. This month, we secured an interview for Cassandra Toroian, Co-Founder and CEO of Ruley with Citybiz, elevating Ruley’s profile, and demonstrating how their technology is set to revolutionise the future of Padel.
We also hosted Cassandra on an Insider 22 Masterclass, focused on ‘How AI can positively impact Padel and Sportsmanship’. Masterclasses are an exclusive for members of Insider 22, our global membership community for padel entrepreneurs, operators, and investors. These masterclasses position our clients at the heart of the community, providing both visibility and invaluable networking opportunities. Join us: https://nas.io/insider22!
Anglo-American Padel Cup – A Global Showcase
This month we’ve been working to build up visibility ahead of the Anglo American Padel Cup, debuting at the Padel Hub North London in October. The inaugural tournament pits Great Britain against the United States across Open and age group divisions (40+/50+/60+) for men and women, drawing on 175 years of sporting history between the two nations.
We provided strategic guidance and media support, ensuring the event received high-level coverage before players had even stepped on court. We’ve led on the events social media, highlighting players and sponsors in the lead up to the tournament. The Anglo American Padel Cup was covered in The North East Londoner, as well as The Padel Paper, and we can’t wait to see the event’s success next month!
Looking Ahead
From global media exposure and commercial growth to grassroots development and innovative technology, September has been a month of real impact for our clients. We’re proud to see their work shaping the sport and delivering tangible results. The next few months promise even more milestones and opportunities as 2025 draws to a close.
To learn more, or to discuss how we can support your business, reach out to katie@padel22.com.
