That was one of the biggest takeaways from a recent Insider 22 Masterclass with Robert Sciubba and Eric Boyd — after managing 50+ ad accounts and over $4M in revenue.
And it showed up in two simple ways:
1. Fix this before you spend any money on ads
If someone lands on your profile, can they instantly answer:
- What do you offer?
- Who is it for?
- Why should they care?
If not — your ads won’t convert.
Before anyone clicks your ad, they check your Instagram. If it’s not clear, they won’t become a consumer.
Quick win:
Open your Instagram right now and look at it like a first-time customer.
If your offer isn’t clear in 5 seconds, start there. Answer the 3 questions above.
2. Stop overcomplicating your ads
Most people think ads are about targeting.
They’re not.
Right now, the biggest driver of performance is: simple creativity
What works:
- A clear offer
- A short video
- A real testimonial
Not polished. Not perfect. Just clear.
Quick win:
Think of a quick caption or short reel, with the idea behind it of “What do I get if I click this?” - and test it
Why this matters
Padel + emerging racquet sports is still early.
Which means most customers aren’t actively searching —
you’re introducing them to the sport, the experience, or your brand for the first time.
The clubs that understand this are the ones starting to pull ahead.
What we’re seeing inside Insider 22
The most valuable part of this session wasn’t just the strategy.
It was the conversation around it.
Operators sharing:
- what’s working
- what’s not
- where they’re wasting budget
- and what they’re testing next
Want more of this?
Join Insider 22 today. Come inside here.
Plus, members now have access to a discounted 1:1 ad consult with Robert & Eric — to apply this directly to their own business performance.
Curious about your own ad account?
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There was a lot of questions during the Insider 22 Masterclass with Robert Sciubba and Eric Boyd, on Meta Ads, we’re opening up something more practical for those who want to go a step further.
We know a lot of the questions don’t come up until you’re actually inside your own account — looking at your campaigns, your creatives, your results.
In partnership with Rob + Eric, we are offering Insider 22 members the opportunity to book a 1:1 ad consult with the team.
This is a working session focused on your business — not theory.
Whether you’re already running ads or just getting started, this is designed to help you move forward with clarity.
Insider 22 Member Offer:
$200 for a 1-hour session
If you’d like to book, Email Katie at katie@padel22.com - we’ll get you scheduled!
