Launching, Expanding, and Leading: Summer Media Wins Across the Courts
This summer so far has been a standout for our clients, with major media placements that underscore their impact on the global padel landscape. At Padel 22, we're proud to be the global leaders in delivering communications and strategies that fuel the sport’s growth. This season’s coverage so far is a testament to that momentum, as the sport continues on its journey to surpass 80,000 courts by 2027.
Vamos Racquets - Generating Buzz Ahead of Launch
Ahead of its official launch this summer, Vamos Racquets made waves with a feature we secured for them in NJBIZ, teasing their ambitious plans to bring padel and pickleball to the former Novartis campus in New Jersey. This early spotlight not only builds anticipation but also positions Vamos as a serious player from day one. This NJBIZ receives 124k monthly visitors, driving significant attention towards Vamos before they’ve opened their doors.
Read the full article in NJBIZ
Conquer Padel – Franchise Specialists make Headlines with U.S. Expansion
Conquer Padel’s bold vision to open 50 clubs by 2026 and its capital-raising strategy to drive this rollout were covered by the Phoenix Business Journal. We strategically targeted local media to build Conquer’s visibility within Phoenix before expanding focus to the broader U.S. market. With 7.2 million monthly visitors, our coverage in PBJ elevated Conquer Padel’s profile, highlighting its role in shaping the U.S. padel landscape, attracting strong investor interest, and positioning the brand as the leading franchise-model operator in the country.
Read the full article in Phoenix Business Journal
We also secured coverage in Athletech News, reporting on Conquer Padel’s major step toward national expansion: awarding its first franchise agreement to seasoned fitness entrepreneurs Alex, Greg, and Robert Baker, who collectively have operated over 20 Planet Fitness gyms. We highlighted this milestone as a clear signal of Conquer’s shift toward franchising as a central growth strategy, with plans to open 50 clubs nationwide, beginning with four locations in the Northeast. Athletech News receives 138k unique visitors monthly, meaning Conquer Padel’s successes reaches a wide non-endemic audience.
Read the Athletech News feature
Playtomic – “Bible of Padel” Garners Widespread Recognition
This month, we secured Playtomic and its Global Padel Report major media wins, cementing the report’s reputation as a key resource for industry insight.
- Sports Business Journal’s Closing Bell Newsletter included the report in its June 30 edition, highlighting Playtomic’s role in tracking the sport’s explosive growth. This article received around 200,000 views, drawing significant attention towards Playtomic.
- The Daily Mail—the UK’s largest online newspaper, with over 210 million monthly views—hailed the Global Padel Report as “The Bible of Padel,” affirming its leadership in the sport. This Tier 1 coverage for Playtomic has amplified brand visibility in a priority market, achieving a key communications KPI.
Read the full article in the Daily Mail
- A feature in the Financial Times—one of the world’s most respected Tier 1 outlets, attracting over 21 million monthly readers—highlighted Playtomic and the Global Padel Report as central to the sport’s global expansion. Through this coverage, we positioned Playtomic as a leading force behind padel’s worldwide growth, strengthening its authority in the sport’s evolving ecosystem.
Read the full article in the FT
- Playtomic also were named one of the top “It Brands” defining the new era of padel, alongside other emerging players reshaping the sport by Cage91.
In total, we achieved over 6.11 million views globally for Playtomic’s Global Padel Report, across 143 online pieces of coverage.
Hexagon Cup – Building Fanbases from the Ground Up
Also featured in the Financial Times, we ensured Hexagon Cup received recognition for its grassroots initiatives, particularly its recently-announced Amateur Leagues designed to convert players into lifelong fans, and forge the bridge between the amateur and pro sides of the sport. This feature reinforces Hexagon’s position as a leader in community building and fan engagement through their unique approach.
Read the full article in the FT
U.S. Padel Report – Major National Reach
The U.S. Padel Report, co-created by Syracuse University’s Newhouse School of Public Relations and Padel 22, continues to gain traction across the country with an estimated 130,000+ views. Our report is the first deep dive, qualitative research into the American padel market, and is already seen as a go-to media source for anyone tracking the growth of padel in America.
Padel 100 x Playtomic – Expanding in Ireland
In partnership with our client and world-leading racket sports booking app, Playtomic, Padel 100 was featured in The Padel Paper, showcasing their shared commitment to growing the game in Ireland. The collaboration highlights the continued rise of padel in new territories through strategic local efforts, and positions Playtomic at the forefront of this movement.
Ruley, “the Google of Sports Rules”, has Arrived
Citybiz helped us launch our newest client, Ruley, which is an AI-powered mobile platform designed to deliver instant, neutral rule clarification across various sports, starting with pickleball, padel and tennis, so players and officials can settle disputes swiftly and keep games flowing. By offering both text and voice queries, Ruley serves individual players, leagues and clubs, promoting better sportsmanship, minimizing interruptions and providing a streamlined, on-demand reference to official rulebooks. This initial announcement received around 50,000 views, a great start for a new-to-market app.
Epic Padel, signing a multi-year national sponsorship deal
Tennis Tonic covered the exciting news that our client Epic Padel signed a multi-year national sponsorship deal with All Racquet Sports, the exclusive North American licensee for Adidas Padel. This strategic partnership included exclusive adidas gear (notably the adidas Speed RX ball), product discounts and support for Epic Padel’s expanding club development, bolstering its goal of operating 100 padel courts across the U.S. by the end of 2026, beginning with a flagship location in Charlotte, NC this September. We’re excited to have positioned Epic Padel as the next big thing in the US, and we look forward to seeing their successes in future months.
Read the full article at Tennis Tonic
Looking ahead
We’re proud to support visionary clients who are shaping the future of padel. As interest and investment continue to rise, Padel 22 remains committed to strategic positioning, impactful storytelling, and driving the sport forward, one headline at a time. It’s the stories that grab us, after all.
Stay tuned for what our clients achieve in the coming months. For more information, or to get in touch about how we can support your business, please contact katie@padel22.com.
